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Our Hotel

Hotel Primiero, synonimous of Hospitality and Courtesy ... since 1971

My family and I have been working in the touristic sector for many years now with the aim of giving always a better service.
Only one thing has never changed: we never forget that guests are first of all as friends and we therefore do always our best to let them feel at ease...

A warm Thank you to all our guests who continue to choose Hotel Primiero for their holidays ! Hotel Primiero – constantly renewed – keeps on offering a comfortable and familiar atmosphere.

Giuliano Brunet

The lobby of our hotel

When you arrive we will welcome you in our comfortable Hall where you can relax while we assign you your room and do the normal check-in formalities.

The bar

In the evening you can sit in our bar and enjoy a drink of local wines or grappa, alone or in company.
Do you need to top up your phone? To pay bills and bulletins or are you looking for tobacco? You just have to choose, and we will serve you!

Hotel for families and children

A game room next to the Hall is available. Here children can have fun and socialize with one another.

The restaurant

Our cuisine offers local specialties but also national and international dishes with a particular attention to children needs and vegetarians’; A rich salads and vegetables buffet is available during lunch and dinner.
Everyday’s continental buffet breakfast offers a rich variety of local breads, homemade cakes, local hams, dairy products from Caseificio di Primiero, jams, yogurt, fresh fruits muesli, honey, chocolate cream etc.

Relax Room

When you want to see a bit of relaxation you can make yourself comfortable in a pleasant room.


our best proposals

Your 4-legged friends are welcome for us, do not leave them at home! L 'Hotel Primiero is designed for the reception of the animals They will find everything you need to spend unforgettable vacation.
The rooms are
every day
hygienically sanitized.


The comments of our guests

The old town of Fiera di Primiero
Summer shows
Discover the wonders of this beautiful valley
Excursions, Scenics, Guided Tours ....